Thorntons celebrated its 100th anniversary by producing the massive, nearly six tonne bar, thereby entering the Guinness Book of World Records. After months of top-secret planning, Thorntons made the bar in its iconic Continental 90gm chocolate block design.
DS Smith Packaging’s replica packaging was produced through a truly collaborative effort, showing how well the different capabilities of the business can work together to a customer’s benefit. DS Smith Packaging’s Clay Cross design team managed the specification and manufacture of the pack; its Monmouth site, home to Tri-Wall, supplied the board; DS Smith Multigraphics printed the vinyl graphics.
Steven Rose, Managing Director at Clay Cross explains: “This was a fantastic opportunity to support Thorntons and a real challenge to produce an exact replica of the packaging. We relied on each site’s skills set to make this idea happen. Everyone was very happy with the result.”
Emma Tag of Thorntons commented: “The carton looked totally amazing and really made the record chocolate bar stand out.”
DS Smith Packaging – Beech House, Whitebrook Park, 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8XY
Tel: 0845 260 70 80