img_30011DS Smith Packaging Clay Cross has supported the launch of a new product, under the Henry Goode’s Soft Eating Liquorice brand, with high quality retail ready packaging.

Originating from Tangerine’s Pontefract site, the new product has already won the Gold award in the confectionery category at the 2010 National Food and Drink Awards run by grocery trade publication, The Grocer. The product was highly rated for its overall market appeal, product taste and packaging.

The one-piece easy open pack, meets the needs of Tangerine’s packing processes and fulfils retailer requirements. The corrugated pack has been optimised using DS Smith Packaging’s PackRight tools. The performance of the case, in terms of stacking strength vs. perforation opening, is integrated with other factors such as pallet size and transit requirements.

This 4 colour pre-printed pack, developed to coordinate closely with the primary pack, offers outstanding visual impact for this brand. Highly visible, the product is easy to find in the back of store and, when arranged as a family on the shelf, the unit provides strong visual differentiation against other brands in the category.

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