DS Smith’s packaging division has helped Dr Organic create a new suite of packaging to support its e-retail offer.

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Natural skincare brand Dr Organic uses only the finest natural and organic raw ingredients in its products and has developed a loyal customer base since launching in 2009.

As a brand built on a firm commitment of premium ingredients and ethical practices, Dr Organic was keen to ensure its e-retail packaging reflected these values.

Anthony Davis, Creative Director at Dr Organic, said: “We always put our customers first and this includes making sure they have an enjoyable experience when they receive their goods at home. We set DS Smith a tough task with a number of important practical requirements as well as the need to communicate our brand values effectively.”

DS Smith’s expert designers worked closely with Dr Organic to build a range of packs that hold the product firmly in the centre, creating a small void around the pack for transit protection.

Anthony added: “The cases are quick to erect and the securing adhesive tapes mean fast packing, and ensures security and tamper evidence. The easy opening rip strip also supports a positive customer experience on receipt of the product and enables an easy returns process if a customer needs to send any products back. We really feel we have got a solution that eliminates risk and maximises sales.”

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