Award-winning* potty training brand, Dry Like Me, has launched a high-profile media campaign and a book to help continue its rise in sales, which saw an increase of 174% in the last 18 months. The company has recruited TV presenter, Jenni Falconer, to lead the campaign. Jenni is potty training her two-year-old daughter Ella, using Dry Like Me pads, and is featuring in media including national press and major parenting sites, including Hello.


Dry Like Me has recruited media agency, McCann Erickson, to use the national media to build awareness of its products as an innovative alternative to the major brands. The company is also running a ‘Potty Training Live’ campaign, in which parents can sign up to start potty training alongside Jenni Falconer, and gain useful advice from Dry Like Me as they go.

Dry Like Me recently added two new products to the range, Dry Like Me Early Days and Dry Like Me Night-Time which have already been taken by 70% of the company’s current customers, with the rest to follow in the New Year.

Comments Judith Hough: “We know that many parents struggle with potty training and that our products, and now our book, give them an alternative that works and is recommended by health professionals, because the pads are worn in children’s own pants. This major campaign will make more parents than ever aware of Dry Like Me.”

All products are suitable for children of all ages, because one size fits all, so can also provide a good potty training option for retailers with limited space.

* Practical Parenting – bronze award for the original product, Gold for Money off mum for the night time product (scored 92/100) and Silver for early days product

Dry Like Me

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