The wait is over and it’s FINALLY happening … Buckle up ‘Dry January’ as SEVEN BRO7HERS has the perfect solution to 31 days sober – introducing AF Pale Ale.
This December the Salford-based brewery is launching its first ever alcohol-free beer; a hoppy craft ale that it promises doesn’t compromise on flavour.
Designed for those looking to join all-day drinking this Christmas without getting ‘on the sesh’, this is the perfect beer to sup away without the hangover.
Ensuring customers are ready to tackle Dry January or have a few in the fridge for those going T-total this festive season, AF Pale Ale will be launching on the SEVEN BRO7HERS webshop and in its Manchester beer houses on December 20th.
CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy said: “I think it is fair to say this is a hotly awaited moment for SEVEN BRO7HERS! We are often asked for low or alcohol-free beers, so it is exciting to finally be able to add AF Pale Ale to our portfolio.
“The demand has never been greater for delicious, tasty alcohol-free beers. We have worked tirelessly to make sure AF packs a punch in flavour and offers the same satisfying taste beer lovers have grown to expect from any of our ales.”
He added: “Most brewers will tell you delivering on alcohol-free without compromising on the taste is a challenge, but we are confident people will love it – especially if they are tackling dry January in the new year.”
AF Pale Ale is available in 330ml cans for £1.60.
2021 marked seven years in business for SEVEN BRO7HERS BREWING CO, and while they may have kicked off the anniversary year with challenges set by Covid-19, the brewery has continued to grow from strength to strength.
From winning its first major supermarket deal with ASDA to the opening of Manchester Airport’s T2 HMS Post “Amber Alehouse” – it has also been a great year for new beers! Over the last 12 months the brewery has launched its weird and wonderful #7Series, a brewer’s choice range, a charity pilsner with sporting legend Rob Burrows known as “Roadrunner” and has won awards for its Watermelon Wheat Beer and ‘Crunchie in a can’ Honeycomb Pale Ale.
Founded by the McAvoy brothers; Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, the brewery was inspired by their dad’s home-brewing in their cellar at home.
In 2016 the brothers opened their first beer house in Ancoats, Manchester. They now have a newly refurbished, onsite taproom at the brewery in Salford and a beer house at Middlewood Locks, Manchester. In May they opened their doors to a brand-new beer house in the heart of MediaCityUK. The family look forward to opening their next site in Liverpool in 2022.