This June, DRINKmaple, the UK’s leading Maple Water brand, is launching new look packaging, along with two new formats to meet retailer demand. The launches follow a successful early listing in Harvey Nichols, and since then the brand has continued to go from strength to strength with deeper distribution confirmed in Selfridges, Harrods, Partridges, Whole Foods and Planet Organic.
Maple Water is the sap that comes straight from the maple trees in North America. 100% natural with nothing added, it’s the only organic product of this kind, tapped straight from the tree each April.
The new packaging, which introduces colour into the clean design, has been created to give the brand a more striking on shelf presence. The two new formats bring greater consumer choice, with the 943ml offering consumers the chance to use it as a household ingredient and the 355ml re-sealable bottle aimed at those people drinking it on the go. The 943ml will launch with Ocado in July.
Alicia Cooper, Brand Manager comments: “Maple Water has seen real success in the US market and we’re really pleased to be launching and strengthening the range here in the UK. We’ve been blown away by retailer and consumer interest in the brand to date, which shows there is a real appetite for natural, healthy alternatives in the drinks market. We are confident the trend for Maple Water is here to stay.”
Naturally low in calories (20Kcal per 250ml), it contains half the sugar of coconut water with no added sugar or preservatives. It is packed full of 46 nutrients, gluten free, dairy free, vegan friendly and non GMO, it’s totally harmless to the trees and sustainably sourced.
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