Drench is highlighting its great taste and flavours more prominently as part of a refreshed pack design. The updated look also includes new, simplified flavour names – Mandarin and Lemon is now called Citrus, Peach and Mango becomes Tropical and Pear and Blueberry is grouped as Berry. Taste is the number one reason for choosing a soft drink[1] and the updated packs have simple and clear descriptions and vibrant designs that make it easy for people to identify their favourite on-shelf.
The refreshed packs will also highlight that Drench – currently worth £16m[2] – is free of artificial preservatives, flavours and colours.
The juice drinks segment represents 7% of total soft drink sales2, with a market value of £1.1bn2.
The Drench range is available now in a 500ml bottle format with an MRSP of £1.39.
[1] Kantar Worldpanel, GB Usage, Juice Drinks MAT to Aug 19
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