Home baking specialist extends its range with addition of two new to market chocolate chips & chunks
The UK’s number 1 home baking brand Dr. Oetker *(1) has announced the expansion of its baking range, with the launch of its brand new Dr. Oetker Billionaire’s Chocolate Chips Mix and Rainbow Chocolate Chips Mix.
This expansion of the range comes as research suggests the UK has seen a rise in at home snacking occasions and many bakers are taking to creating their own homemade bakes. Additionally, more and more consumers are trying to recreate the baking trends they see on social media and out of home in places like coffee shops and cafes, calling for new and exciting home baking products that create more colourful multi-textured and multi-flavoured bakes.
The Billionaire’s Chocolate Chips Mix is made of up to 32% cocoa solids and includes a medley of real dark and white chocolate chips, plus delicious toffee chunks and gold pearls for a deliciously indulgent taste.
Our Rainbow Chocolate Chips Mix is also made of up to 41% cocoa solids, boasting a variety of flavours from white chocolate chips to multi-coloured crunchy chocolate beans, sugar strands and strawberry flavoured crunch. These Rainbow chips have been launched with Pride in mind, as a great way to celebrate the event this summer, across the nations Pride events.
Both newly launched chocolate chip mixes taste and look great, offering a variety of textures, colours and flavours and are specially formulated to hold their shape when baked. Ideal for using in a wide range of desserts and even drinks as a decorative sprinkle, the new products are perfect to be added to anything from cookies, brownies, blondies and traybakes, loaded waffles, indulgent pancakes, doughnuts, ice-creams and sundaes, milkshakes and freakshakes, hot drinks and even cocktails!
The Rainbow Chocolate Chip Mix is suitable for vegetarians and both products are fully Rainforest Alliance Certified plus the packaging can be recycled with bags at large supermarkets, reinforcing Dr. Oetker’s efforts to move towards ethically and sustainably sourced products and packaging.
Dr. Oetker Chocolate Chips Mixes (MRRP: £1.85) are available now in Tesco and Asda.
In addition to these two new and exciting inclusions, Dr. Oetker is also launching Dr. Oetker Chocolatey Writing Icing (MRRP: £2.15) to add to its already well stocked range, available in Asda from August and Tesco in September. Easy to use and containing four tasty flavours of dark, milk and white chocolate plus caramel, this is perfect to use on a wide range of bakes, especially with the kids!
Jen Johnson, Head of Marketing, Cake & Dessert at Dr. Oetker UK, said: “As the newest addition to our baking range, these new next-level chocolate chips and chocolate flavoured writing icings are sure to be a big hit with home bakers, both experienced and novice.
“We’re always looking for new ways to help our customers elevate their bakes, offering them something fresh and exciting, but these new chocolate chips & chunks are so versatile they can be used not only for baking but also for ice creams, shakes and even cocktails and we can’t wait for our customers to try them for themselves!”
For more information on Dr. Oetker Baking please visit www.oetker.co.uk.
*1 – Source: Circana 52w/e 17th June 2023 Value Share of Total Market Cake Decorations, Ingredients and Sweet Mixes
Comments are closed.