Dove, the UK’s number one skincare anti-perspirant brand from Unilever UK, has relaunched its entire core range of male and female deodorants to deliver the brand’s most skin-friendly anti-perspirants to date. The activity will be supported by a £4m multimedia spend including TV, VOD, OOH and digital advertising. Available now, the new and improved formula is designed to care for underarm skin like never before with its unique ¼ moisturising cream, whilst also offering up to 48 hours of sweat and odour protection. The updated packaging with its premium design supports the range’s positioning as an anti-perspirant that is truly designed to care for the skin and deliver softer, smoother underarms.

The Dove Men+Care range, now features its most effective formula ever. Designed to be tough on sweat, not on skin, with 48-hour protection and ¼ moisturising technology from Dove, the new range offers consumers full sweat protection without irritation. The packaging has been optimised for a more consistent and premium look.

Sarah Atkins, Senior Brand Manager for Dove Deodorants at Unilever UK, comments: “This is the biggest activity that Dove Deodorants has undergone in 20 years. The new formulation has taken four years of research and development because we know underarms go through a lot, and deserve to be looked after. With this new look and feel, the brand is being brought into the real world to celebrate underarm diversity.”


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