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Doritos has partnered with gaming giant, Xbox, to celebrate the new release of Starfield with a new on-pack promotion. The on-pack promotion aims to engage with the gaming community during one of the biggest releases for gamers this year and reinforce Doritos as a brand synonymous with the occasion. As many gamers opt to snack whilst playing, the promotion offers shoppers the chance to pick up the perfect snack to accompany them whilst gaming.

From now until December 17th, selected Doritos products will come with a code offering gamers a free one-month Xbox Game Pass Ultimate membership. Every hour between 06:00 and 23:59 each day, fans will also have the chance to win a number of other Xbox prizes like the next-gen Xbox Series S console*.

Doritos has seen strong momentum and growth this year, at +18.9% across the entire brand.[1] Core sharing formats (+10.5%), price-marked packs (+20%), multipacks (+36.8%) and single serve (+51.1%)[2] also performed well, highlighting how we are well positioned to help retailers boost sales of the number one tortilla chip brand in the UK[3].

Karina Stoltz, Doritos Senior Brand Manager says: “Gaming is a popular pastime for Gen-Z, with 81% of the demographic playing games. By teaming up with Xbox in line with the exciting launch of Starfield, we’re directly speaking to our Gen-Z consumers’ passion for gaming and providing them with the perfect snack for this occasion. The on-pack promotion presents a great opportunity to drive footfall in-store and give back to our loyal shoppers through high-value prizes which we know our Gen-Z demographic will love.”

The on-pack promotion will be available in grocery, impulse and wholesale channels across the Doritos range of flavours, including Cool Original, Tangy Cheese, Chilli Heatwave, Triple Cheese Pizza and Loaded Pepperoni.

*UK & ROI, 18+ only. Purchase necessary. Gift and Instant Win: 06:00 02/10/23 – 23:59 17/12/23. Available between 06:00 and 23:59 each day. Prizes allocated by a random winning moment each hour. Wrap Up Prize Draw: 18/12/23 – 18/03/24. Gift: 1 x 1 month Xbox Game Pass Ultimate until 17/12/23. Max 1 Gift per account. Instant Win Prizes: 35x Xbox Series S as well as other Xbox prizes including headsets, controllers, Xbox Game Pass Ultimate subscriptions, and games (1390 in total). Wrap Up Draw Prizes: 4 x Xbox Series S consoles. Retain receipt. Internet access required. Max 1 entry per person per hour. Max 1 Prize type per person. Xbox Game Pass Ultimate: Redeem at before 17.03.24. Gift valid for new Xbox Game Pass Ultimate members only. Prizes valid for new and existing members. (Credit or debit card required). Unless you cancel, you will be charged the then-current regular membership rate when the Xbox Game Pass Ultimate trial period or subscription ends. Subject to the Microsoft Services Agreement, Game Pass terms and system requirements at: Full T&Cs, Gift and Prize details: Promoter: Walkers Snacks Limited Snacks Limited

[1] NielsenIQ RMS data for Total Savoury Snack, MAT Value Growth w/e 30.09.23

[2] NielsenIQ RMS data for Total Savoury Snack, MAT Value Growth w/e 30.09.23

[3] Nielsen Scantrack, Share of Tortilla, MAT Value Growth 2023

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