Plant-based brand announces marketing plans

Dopsu – the newly launched plant-based food brand – has announced that it is driving awareness of its diverse product range with a range of marketing activities to inspire meat-reducers nationwide.

At the forefront of this is a partnership with Tess Daly – model, novelist and one of the UK’s most popular television presenters – along with her well-known husband Vernon Kay. Keen to reduce her own meat intake, as well as her family’s, she has come onboard as a brand ambassador to inspire others to do the same by cooking with Dopsu. Her bespoke collection of simple, flavoursome, meat-free family meals will be launched on social media in the coming months, through a series of cook along videos, video diaries and photography that truly resonates with the British public.

Dopsu’s frozen product range comprises of No-Beef Pieces, No-Chicken Pieces, No-Duck Pieces, No-Lamb Pieces and No-Pork Pieces and can be used in a wide selection of dishes including stir fries, pies, salads and pizza toppings to provide a convenient meal solution. Made from pea protein with no preservatives, soy or palm oil, it is high in protein, low in saturated fat and sugar, and vegan-friendly.

The brand is also leveraging its product range by collaborating with a variety of popular social media influencers brought onboard to create and share their Dopsu creations with the public alongside PR and promotions.

Abigail Flynn, Brand Manager at Dopsu, says: “The meat-free category has doubled in size over the past five years and we’re ideally positioned to respond to consumers whose eating habits are changing as they become more flexitarian in their diets.  Partnering with Tess Daly is one of the best ways to raise awareness of how simple it is to incorporate Dopsu into mealtimes and demonstrate how the range can help to create delicious non-meat versions of many of the UK’s favourite meals.”

Dopsu is available in Morrisons, Sainsbury’s, Tesco and Amazon Fresh and has an RRP of £3.

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