Dolmio will offer 20 million special packs for shoppers to redeem online 

Mars Food UK is excited to announce Dolmio’s first ever on-pack partnership with The Digital Rewards Group, enabling shoppers to unlock exclusive discounts and offers for the whole family to enjoy from this spring.

Run by incentive and reward provider The Digital Rewards Group, Kids Pass UK is the number one family savings membership club, with deals, discounts, and offers spanning retail, dining, days out, cinema and many more.

Perfect for the lockdown is the Stay-at-Home option, presenting a number of great discounts to be redeemed on education, streaming, audio and food services.

The Stay-at-home offers include the likes of home learning app Twinkl, and Shop Disney, the one stop shop for all things Disney related.  

The offer also includes options for once lockdown eases with big brand partners including Go Ape, Odeon, Haven and Gulliver’s World.

Redeeming the offer is easy. Simply enter the unique code on promotional packs of Dolmio on the campaign webpage, download and login to the Kids Pass app, search for offers and start saving! On average, families can save £96.54 over three months. Shoppers also have until the end of 2021 to activate their free 3 months membership and enjoy the discounts on offer.

Speaking on the new partnership, Rob Hollis at Mars Food UK says: “We’re excited to launch our Kid’s Pass on pack offer, giving families access to great discounts and even better value for money when buying our promotional jars of Dolmio sauce. Every family across the country has been impacted over the past 12 months and we hope this promotion can offer something for everyone to enjoy this year.”  

James Mellor, Business Director at DRG said: “It’s great to see Kids Pass partnering with such a household name to give something back to families and households at a time when they need it most after what’s been a tough year for everyone. We’re really excited to see how the campaign performs for the brand.”

The on-pack promotion is supported by a through the line campaign that will include online content and in store promotions.

The promotion will run across a variety of DOLMIO® products and is available in all retailers and wholesalers now.

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