Disaronno, the world’s favourite Italian liqueur1, has launched an international campaign which will air in the UK in the run-up to Christmas.
The commercial is Inspired by the Italian concept or lifestyle ‘La Dolce Vita’, which is synonymous with the endless elegance of Italy’s heritage. The commercial is set in Rome, a city of unique and timeless beauty, and brings to life the world of Disaronno and its unmistakable Italian style.
Shot in a series of black and white images, the iconic setting and sociable, stylish lifestyle of the commercial showcases the celebration of Disaronno and its “Made in Italy” DNA.
The end scene transforms into full in colour revealing Disaronno’s unique bottle design as the ‘endless dolce vita’ – bringing Disaronno’s timeless style and unique flavour into the modern world.
Miranda Osborne, Category and Marketing Director at Disaronno International UK, said: “This new iconic commercial celebrates the brands Italian heritage with Disaronno lovers across the UK. The campaign shows our commitment to the UK and the next step in our journey as we launch the UK subsidiary and the exciting pipeline of innovations in the next year.
“Our passion for innovation mixed with the traditional has continued with the launch of Disaronno Velvet, showcasing how versatile Disaronno’s unique flavour can be.”
The commercial will air in the UK throughout November and December across some of the UK’s biggest channels including Channel 4, Sky and MTV.
Alongside the UK, the commercial will air in several countries including the U.S.A, Netherlands, Italy and Belgium throughout November and December 2020.