Di Marco, the pioneers of Pinsa, make their debut at IFE 2025

Di Marco, the original creator of Pinsa, is set to showcase its renowned artisanal bases at this year’s International Food & Drink Event (IFE) for the first time. With a time-honoured recipe perfected over decades, Di Marco’s signature dough is crafted from a proprietary blend of wheat, soy, and rice flours, along with their revered mother dough—a secret formula that has set the benchmark for authentic Pinsa.

Invented in 2001 by master baker Corrado Di Marco, Pinsa is distinguished by its characteristic oval shape, an extensive 72-hour leavening process, and its uniquely light and airy texture. Thanks to a high-hydration dough, Pinsa achieves the perfect balance of a crisp, golden crust with a soft, delicate interior.

As a third-generation family business, Di Marco remains committed to tradition and quality, producing their handcrafted Pinsa bases in their Rome-based factory. At the age of 79 Corrado Di Marco is still working in the business every day alongside his sons Alberto and Enrico.

In 2024 alone, they crafted 25 million Pinsa using their original recipe, upholding the highest standards of artisanal excellence. The company operates with a zero-waste, clean-energy ethos, using only premium ingredients that are entirely free from preservatives.

While Pinsa has long been beloved in its native Italy, its popularity is now rapidly expanding beyond its homeland. The UK market, in particular, has embraced this lighter, highly digestible alternative to traditional pizza, with industry forecasts predicting a remarkable 29% growth in demand this year. Its versatility makes it the ideal choice for lunch, dinner or as an aperitif and its size is perfect for sharing with friends and family.

Pinsa can be enjoyed with both savoury and sweet toppings, making it a favourite among chefs and consumers alike. The name “Pinsa” originates from the Latin word pinsere, meaning “to press”—a nod to the traditional technique used to shape its distinctive oval form. As demand surges globally, Di Marco continues to lead the way, bringing the authentic taste of Rome to tables worldwide.