Denny Bros was among the 206 exhibitors who took part in the Packaging Innovations show at Birmingham’s NEC during February 2013.
Overall visitors to the show increased by 12% but visitors to the Denny Bros stand increased by 21% and they were able to see firsthand some of the major UK brands they have worked with for on-pack promotions over the past 12 months, as well as an extensive range of multi-lingual and pharmaceutical Fix-a-Form multi-page labels.
Nicola Salisbury, Marketing Executive commented: “We are pleased so far with the results from exhibiting at Packaging Innovations. The increase in the number of visitors to our stand and actual leads is very encouraging. The majority of the visitors had similar issues of having too much information to include on their outer packaging and not enough space for it and see our Fix-a-Form multi-page label as the ideal solution. We’ve already re-booked and look forward to seeing what EasyFairs have in store for the 2014 show!”
Denny Bros has reported an increase in the production of multi-lingual Fix-a-Forms over the past 12-24 months. The leaflet label specialists have attributed this to the effects of the recession causing companies who export to streamline their worldwide distribution and where possible, reduce stock levels. The Fix-a-Form multi-page label from Denny Bros allows a label to be incorporated within the existing packaging but have the advantage of opening out to reveal as many as 120 pages to include all of the product details, ingredients, usage and dosage instructions and in several languages.
Denny Bros, the originators of the multi-page label in 1977, continues to develop the value added solutions for the Fix-a-Form range such as incorporating QR codes which can now be randomized for instant win, heat or chill reveal inks and much more. The company produces other specialist innovative printed products and works with clients to develop bespoke solutions to fit their business needs.
Tel: 01284 701381