Ambrosia is expanding its popular ready-to-eat porridge range with a warming Sweet Cinnamon flavour, just in time for the colder months. This deliciously creamy new flavour will deliver a great tasting breakfast that is ready to eat straight from the pot, with consumers only needing to simply stir and enjoy for the ultimate convenience.
The new Sweet Cinnamon porridge pot will help retailers provide shoppers with even more choice and flexibility, as the grab-and-go pots can be enjoyed both hot and cold and present an easy yet delicious breakfast. The latest flavour is made of British wholegrain oats and West Country milk to produce a creamy taste, with no added colour, no artificial flavours or preservatives. It is a source of protein and is low in fat – making it a great choice for health-conscious shoppers looking for a great-tasting breakfast that meets their demands nutritionally, as well as when it comes to taste. What’s more, the whole ready-to-eat range is HFSS compliant, meaning retailers can stock and promote the product anywhere in-store.
The new flavour is the 5th launch in the successful existing range that consumers know and love, including Original, Golden Syrup, Raspberry and Apple & Blueberry flavours. These launches have seen sales of Ambrosia grow across Britain[1], and to ensure this success continues and the brand is front of mind for shoppers, the new launch will be accompanied by nationwide out of home advertising and TV tag.
The Ambrosia ready-to-eat Sweet Cinnamon flavour porridge pot will be available from the 2nd of January in selected Asda stores nationwide, subject to availability.
[1] Circana All Outlets GB, Breakfast on the Go (category defined by Premier Foods), value sales for 52 w/e 30th November 2024.
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