A new marketing campaign literally sets out the stall for debbie&andrew’s and represents a major investment for the branded sausage category.
A list of ambitious events and initiatives will achieve significant consumer awareness aiming to reach 250,000 samplings for the brand throughout the vital outdoor eating season. The push features a major on-pack promotion; roadshows; a Sunday Mirror/World Cup Voucher campaign; the relaunch of the debbie&andrew’s website alongside a full roll out of its community micro-sponsorship programme.
On Pack Competition:
Running between June and September, the summer on pack competition offers consumers the chance to win ‘a real taste of the countryside’. A unique code on the premium 400g packs will take entrants to the competition page on the website. Seven winners will be announced weekly, with prizes reflecting country themes, from boots to window boxes, herb pots to recipe books and chicken coops to Feather Down farm-stay weekends. Over the last 12 months, debbie&andrew’s competitions attracted over 100,000 entries gaining a massive uplift in brand recognition, which will gain another significant boost through the on pack competition.
The debbie&andrew’s sampling stand aims to reach 250,000 consumers at shows such as the Wychwood Festival, the Allergy and Free From Show, the Kent County show and Taste of London. Through the brand’s micro-sponsorship scheme, eight further rural events and activities will also feature debbie&andrew’s sausages, delivering brand recognition from the north of Scotland to the south of England. The diverse activities that have been awarded micro-sponsorships include WW1 commemorations in Kent, open gardens in York, a Commonwealth ceilidh in the Highlands and a peforming arts festival in Maldon.