Halewood Artisanal Spirits has announced that it is further expanding its Dead Man’s Fingers Rum portfolio with the introduction of two new core variants – a Black Rum and a White Rum.

Both new additions see the brand bring its unconventional approach to some of the more traditional rum styles currently on the market. Its White Rum is vibrant and full of character, with hints of vanilla and tropical fruit, making it an ideal choice for delicious daiquiris, mojitos or even enjoying over ice with cola.

In contrast, Dead Man’s Fingers Black Rum, which is a bold naval style rum, bottled at 40%, offers rich notes of molasses and dark, runny caramel. It’s perfect simply served over ice with ginger beer, or for creating a range of full flavoured cocktail serves, such as a Mai Tai or a Zombie.

Rachel Adams, Global Marketing Manager, for Dead Man’s Fingers Rum, comments; “Since its inception, Dead Man’s Fingers has been all about breathing new life into the rum category, challenging perceptions and experimenting with the latest flavour trends.  This approach has helped us secure strong growth for the brand, making it the fastest growing flavoured/spiced rum range, which is also 85% incremental to category growth[1].

“With our new launches, we bring this same vibrant attitude to re-invigorate what are generally considered to be more traditional rum expressions, and ultimately continue to grow the category and bring more consumers in. Furthermore, with their eye-catching gold and silver bottles, they’re guaranteed to stand out on the shelf/back bar whilst also providing great gifting options in the run up to Christmas”.

Dead Man’s Fingers Black Rum is available to all channels now, 70 cl, ABV 40%. Dead Man’s Fingers White Rum is exclusively available via Tesco/Booker until 1st January, when it will be available to all channels, 70cl ABV 37.5%.

[1] True across Total GB, Kantar Purchase Panel 52 weeks to 21.03.21

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