Dead Man’s Fingers has announced that it is further expanding its cream liqueurs offering with the addition of two fruity new variants – Mango Tequila Cream Liqueur and Strawberry Tequila Cream Liqueur.
The launch follows the successful release of Dead Man’s Fingers Raspberry Rum Cream liqueur earlier this year, and continues to tap into the popularity of the cream liqueurs category which is seeing strong growth in the UK.
The new products blend quality, barrel-aged Tequila Reposado with smooth, fruity flavours of Mango and Strawberry and cream for a delicious drinking experience. Both products are perfect for enjoying neat, over ice, or for creating an indulgent cocktail such as a Mango Cooler or Strawberry Espresso Martini.
Rachel Adams, global marketing manager for Dead Man’s Fingers comments; “Since launch, Dead Man’s Fingers has always been about making our own rules and bringing consumers delicious, exciting and surprising drinks experiences. This ethos, combined with our distinctive brand personality has helped us shake up the rum category to become the fastest growing rum brand in the UK[1]. Now we’re excited to bring this successful approach to the Cream Liqueurs category.
“Berry flavours remain popular within spirits, so our Strawberry Tequila Cream Liqueur will be a welcome addition to the category, whilst tropical flavours are an in-demand flavour profile that can give consumers an exciting taste of the exotic. We’re confident that these two new launches will be a big hit with consumers for a whole host of occasions”.
Both new releases boast Dead Man’s Fingers distinctive skull branding, paired with an eye-catching colour palette to guarantee stand out both on shelf and on the back bar. They are available to order now, RRP £15 for 70cl. ABV 17%.
[1] Nielsen IQ, GB total coverage, latest 52 weeks, w/e 26.03.22
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