The fruit-forward design elevates DASH’s flavour credentials, cementing its status as the go-to delicious and healthy soft drink.
DASH Water, one of the UK’s fastest-growing soft drinks brands, has unveiled a bold new packaging design that reinforces its status as the ultimate healthy and delicious soft drink.
Designed by Horse Studio, the refreshed look dials up DASH’s taste cues while keeping its health and sustainability promises front and centre. Each new pack brings fruit to the forefront – literally – using vibrant, freshly shot imagery that captures the full-flavour experience consumers can expect.
“We’ve always been known for our health credentials – no sweeteners, no sugar, no calories – but our customers consistently tell us they love DASH for the taste,” says Jack Scott, Co-Founder of DASH Water. “This new packaging reflects exactly that: the bright, bold colours scream ‘refreshing’, while the fruit-forward design signals ‘natural’ – we’re a soft drink that delivers on flavour, with all the health benefits and none of the junk. By combining our two biggest strengths – taste and health – we’re creating a space in the market that’s completely our own.”
Alongside the new design, DASH is also launching a 12-pack format in retail for the first time, bringing an online bestseller in-store.
“75% of DASH’s online sales come from 12-packs,” adds Jack. “So bringing that format in-store was a no-brainer. It responds to strong consumer demand for value, convenience and fridge-filling formats – especially in the warmer months when people are reaching for healthier options to enjoy, share and stock up on. We want to make it as easy as possible for people to make better choices this summer, without compromising on taste.”
Staying true to its core values, DASH continues to champion imperfect fruit – the bent, crushed and misshapen fruit which others say no to – as a key ingredient in every can. While the bold new look puts flavour front and centre, the brand’s B Corp status and sustainability commitments remain baked in. Each pack is ClimatePartner certified at the product level and made from fully recyclable materials, reflecting DASH’s ongoing efforts to reduce emissions and support climate projects.
With cohesive can photography, fruit-forward designs, disruptive fonts, and stronger shelf standout, the new look sets the stage for DASH’s next chapter, as the go-to choice for those who want a great-tasting, feel-good soft drink.
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