Planet Farms’ Fresh Everleaf is the first ever vertically farmed salad range sold by Waitrose. It is a collision of nature’s wisdom, technology and a deep Italian culinary heritage. Grown without pesticides or herbicides, the leaves are completely free from human touch until opened and enjoyed; maximising freshness, quality, crispness and flavour.
Thanks to a unique, cutting edge, fully automated growing system, the leaves move from harvest to bag in under a minute. Additionally, the clean-room growing conditions and root-only irrigation system leads to a dry and crispy leaf with no need to wash. Eat straight from the bag, and listen carefully, there is a crunch you can actually hear!
By virtue of the fact the leaves have never been touched or washed, they stay fresh and crispy in the fridge for at least 8 days. No chemical residue, less waste and maximum freshness. The process also offers a new benchmark in sustainable food production with 95% less water used, a 93% reduction in soil occupancy and 96% less fertiliser than in traditional agriculture.***
Currently headquartered in Italy, this is the first time Planet Farms products are available in the UK, and a major expansion is coming. In April 2025 Planet Farms announced an investment in excess of £25m into a UK-based facility that will supply Waitrose directly. At 20,000 sqm of growing capacity, it will be one of the largest vertical farms in the world.
Finally, flavour remains paramount and is underpinned by a partnership with the oldest three Michelin-starred restaurant in Italy; Da Vittorio. Known for their uncompromising culinary standards, the Cerea family (chefs and owners of Da Vittorio) bring challenge, innovation and a relentless pursuit of flavour via the mini-farm and R&D facility built on site to supply the restaurant in Brusaporto and to test new recipes.
Planet Farms is a certified B Corp and has earned accolades across Europe for its commitment to quality, transparency, and planet-first thinking
| RRP £1.80 | 70g
Planet Farms Fresh Everleaf Delicate Mix
A delightfully sweet and irresistible blend of red and green lettuce, offering a light, airy crunch | RRP £1.80 | 70g
Fresh Everleaf Iceberg Lettuce
Cool, crisp, and endlessly refreshing—these vibrant iceberg leaves deliver a bold crunch with every bite| RRP £1.80 | 70g
Planet Farms Fresh Everleaf Vitality Mix
An energising mix of bold, peppery greens and red leaves—packed with character and a satisfyingly snappy texture | RRP £1.80 | 70g
Planet Farms Fresh Everleaf Mixed Leaves
A rich, velvety medley of red and green salad leaves, layered with subtle sweetness and a complex, satisfying texture | RRP £1.80 | 70g
Daniele Benatoff, CEO and Co-Founder of Planet Farms, said:
“We hope the UK will love our pioneering Italian-grown salads, and experience crunchiness and freshness like never before. This partnership represents our shared values of quality, sustainability, and innovation. We want to make sure that foods stay fresher on shelf, for longer, and contribute to reducing food waste. We believe that by combining technology with nature’s wisdom, we can grow better food for everyone – delicious, fresh, and respectful of the planet.”
Planet Farms Fresh Everleaf is available exclusively at Waitrose from now, on shelf and online. RRP £1.80
*** These reductions are calculated based on producing 1kg of salad versus traditional open-field agriculture, using scientific benchmarks and recognised industry data.
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