The UK’s loved cider brand, Crumpton Oaks, has unveiled a rebrand, with a new brand mark and complete packaging redesign across its product range.
The new branding champions the fruit that is at the heart of Crumpton Oaks, the ‘mighty’ taste of the products, and clearly communicates the love and passion that goes into every glass. The revised design reflects the heritage of the brand in a modern way through the use of bright colours, energetic typeface and clean illustration.
The modern design is supported with the brand story which affirms the quality of the products by explaining how the cider has been expertly blended for generations by the Crumpton Oaks orchard family. A mighty collective that is altogether more powerful and has influenced the change in brand name from Crumpton Oaks to Crumpton Oaks Cider Co.
The new identity will be rolled out across all formats including glass bottles, cans and larger PET in the retail and convenience sectors from mid-July. It will be supported by an integrated consumer communication campaign – including an online competition, editorial partnerships and media outreach – as well as new product development with category leading innovation to help drive growth for the brand.
Alison Reilly, brand manager for Crumpton Oaks Cider Co at Aston Manor Cider, said: “We’re unveiling our new look following extensive market research. The design is confident, straight-talking and stands-out to consumers. It communicates the mighty refreshing taste of Crumpton Oaks Cider Co and reinforces the belief that the ‘simple things in life can be surprisingly good’.
“We wanted the new design to recognise the fantastic heritage and expertise that goes into every one of our products. We hope that consumers will appreciate the refreshed branding and join us as the business enters the next stage of its journey”.
For further information about Crumpton Oaks Cider Co, visit www.crumptonoaks.co.uk