Mike Devine, Sales Manager of CRP’s Display Business, was delighted to pick up another award at the European POPAI Awards in this year’s gala reception, the ‘Oscars’ for the POS industry. Announced at the prestigious event on 23rd June in Paris, CRP collected a silver award in the temporary food category for the Tobelle Pop up Unit for Kraft Food’s Toblerone.
The brief from Kraft, the largest global manufacturer of food and confectionary products and owners of the Toblerone brand, was to construct a floor display which was lightweight in construction and quick to assemble yet retaining the iconic shape associated with this brand. Visually striking high quality graphics were Litho printed on CRP’s new Litho press providing a strong in store standout.
Devine comments “We were delighted to collect the award on behalf of Kraft Foods, our fourth European POPAI award. We are extremely proud of our Display Business’ achievements. The team continues to demonstrate an abundance of creative talent, always delivering innovative and bespoke displays for major brands”.
CRP Print & Packaging
Tel: 01536 200 333