Sodastream was a name that was recognised in households across the nation in the 1970s and 1980s with its “Get busy with the fizzy” tagline. Its massive re-launch this year has enticed a whole new generation of drinkers with a powerful Christmas in-store POS executed by CRP.
CRP has been working with Sodastream for the last twelve months in preparation for the ‘Best Christmas Present in the World’ in-store POS campaign to ensure a design befitting of the new sleek appliance and accessories.
The Floor stand was both designed and co packed by CRP to hold a full start up kit of drink makers, twin bottle packs and start up flavour packs. Strong visual impact was achieved through striking graphics and branding. The units were delivered direct to store and were displayed throughout the Christmas period in Argos and Comet stores.
Mike Devine Sales Manager for CRP Display business was tremendously enthusiastic about developing and designing the POS for the re-launch as he was one of millions that enjoyed the “Get busy with the fizzy” in the 1980’s.
“We have enjoyed working with many brands in preparation for this Christmas, but this product has created real interest and we are confident that the team at Sodastream will have the success this product re-launch deserves. “Say Mike Devine.