Crooked Beverage Co, the dynamic range of canned alcoholic sodas from RTD market leader Global Brands, have unveiled a can neck hanger activation offering consumers 50p off every purchase of their craft drinks. Available on 50,000 special promotional cans in Morrisons stores, the offer is available now through to the end of summer.

Lightly carbonated with the perfect amount of flavour and natural sweetness, the two out of three alcoholic sodas available in the 50p off promotion are Midnight Stage; a tart but sweet taste of blood orange & passion fruit and Mother Moon, gently flavoured with peach & subtle hints of pomegranate.

As the warmer weather approaches, preferences often shift to light, fruity and refreshing products, with 55%[1] of consumers actively wanting to reduce their sugar consumption. Crooked Beverage Co taps into this huge summer trend with their malt-based and fruit flavoured craft alcoholic sodas. Delivering a beverage that incorporates natural ingredients, Crooked alcoholic sodas are surprisingly low in sugar, containing only 47 calories and less than five grams of sugar per 100ml; almost half the amount contained in popular fruit cider brands[2].

High Energy Brand Manager at Global Brands, Charlie Leaver said, “Increased consumer interest in lower sugar and the use of natural ingredients in products has fuelled demand for innovation in the canned RTD sector. This limited time can hanger promotion will give consumers the chance to try something novel this summer that fits these trends at the same time as being high-quality and delicious.”

With cans driving category growth in the RTD sector[3], Crooked is expected to further drive the category as we head towards the warmer months, especially with the 50p off can hanger activation. With a 4.7% ABV, Crooked Beverage Co alcoholic sodas are an ideal choice for the summer season with their brightly illustrated cans.

[1] Sustain, Smart Sugar, 2018

[2] Tesco Product Info, 2018

[3] Nielsen 52 we 01.12.18

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