‘Effective Promotional Campaigns’ – intelligent promotions, unique codes, data capture and experiential engagement.

Denny Bros will be inviting brand managers to an event that will encourage the use of a greater number of promotions linked to the web in the UK. The breakfast seminar Effective Promotional Campaigns seminar will be based at the Museum of Brands, the legendary venue showcasing 200 years of brands.

The Denny Bros event on 10 October will focus on how brand owners can make specialist promotions easier to access and more profitable. Packaging and marketing experts will include Keran Turakhia of Hive who will present the facts surrounding the use of unique codes; Jeremy Stern of Promo Veritas who will speak about the importance of making promotions secure; and Claire Stokes of The Circle Agency who will be explaining the strategy behind ‘experiential marketing’ where companies entice customers to engage with a brand product or idea.

Stephen Jarrold from Denny Bros will then explain how multi-page Fix-a-Form labels are used worldwide to deliver the various elements of a promotion on-pack to invigorate sales and bring CRM benefits.

Fix-a-Forms can allow brand owners to communicate large amounts of text on-pack including brand benefits, cross promotional marketing material, and multi-lingual information. Fix-a-Form can also add incentives such as competitions, inserts, vouchers, scratch-off panels, SMS text promotions, Quick Response (QR) dot matrix codes to link people directly to the web, and collectables which can help boost sales.

Adds Keran Turakhia, ‘Brands are increasingly needed to introduce a degree of intelligence to their promotional activity through direct data capture and the ability to link promotions directly to purchase.’

Museum of Brands Founder Robert Opie, who will be at the event, will confirm that the future of promotions looks bright – and they will almost all be heavily branded.’

Places at the free Breakfast Seminar are limited so early booking is advised.

Denny Bros

Tel: 01284 701381

E: marketing@dennybros.com


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