With an RRP of 109p, the five-strong range offers superb fruity goodness with Mango & Orange, Strawberry, Blackcurrant & Blueberry and Raspberry & Banana smoothies and now new Cafe Latte, all featuring redesigned packaging for maximum presence on shelf.
Bursting with the perfect blend of coffee beans and creamy milk, the new Classic Coffee variant is a delicious and refreshing rich chilled drink packing the punch of coffee blended with comforting, creamy milk to deliver a mouth-watering velvety texture – the classic Café Latte!
The award-winning smoothies* contain no preservatives, no added sugar, no sweeteners and no artificial colours. Each 250ml carton of fruit Smoove counts towards 1 of your 5 a day, contains ‘no bits’ and is absolutely packed with fruit – perfect to enjoy on the move.
Sales & Marketing Director, ICONIQ Drinks David Smith, says: “The new look packs are really striking and convey the pure healthy goodness offered by the Smoove brand. The addition of the Cafe Latte variant is in response to extensive consumer research and we are sure that it will give young adults a refreshing little lift during their busy day!
The relaunch of the Smoove brand and the addition of new Cafe Latte will be supported by outdoor sampling and national magazine activity.
*2009 ‘Best New Smoothie’ Award winner at the British Bottlers Institute Awards.
Tel: 01244 289 001