Rennie is introducing a new cooler way to relieve the symptoms of heartburn and indigestion with the launch of Rennie ICE. Supported by a substantial £6 million advertising campaign – to encompass the full Rennie range – Rennie ICE will help to re-invigorate the market in time for the pre-Christmas season. Available in-store by mid-October, Rennie ICE provides great-tasting, cooling relief from heartburn and indigestion and the range includes a new, modern ‘pocket pack’ format for consumers on the go.
Already voted the UK’s most trusted heartburn and indigestion brand, Rennie’s latest addition will further enhance its reputation as providing the most effective and diverse range of remedies for the one in three adults that suffers from heartburn and indigestion in the UK.
A Rennie spokesperson comments: “The launch of Rennie ICE marks our second new product development in as many years. It adds another dimension to the brand’s existing portfolio and is a further innovation to the category as a whole, with its intense cooling relief from heartburn and indigestion.
“We are confident that as the Rennie range goes from strength to strength, grocers will notice a significant increase in consumer demand for the brand and we are urging them to stock-up in time for the forthcoming festive season. ”
Rennie ICE will join the existing Rennie family of fast and effective heartburn and indigestion remedies, which include, Rennie Peppermint, Spearmint and Sugar Free tablets, Rennie soft chews, Rennie Fruit tablets and also Rennie Deflatine tablets for trapped wind.
Rennie® Dual Action, the brand’s ‘hero’ that was launched last year, provides a powerful antacid and alginate formula which works in two ways to provide long lasting relief from heartburn and acid indigestion in just two minutes.
Rennie ICE tablets are available from Ceuta Healthcare (01202 780 558) in the following formats:
• A 48s pack, retail price £3.69
• A 24s pack, retail price £2.29
• A 12s (Rennie Pocket Pack), retail price £1.99
Tel: 01202 780558