Schoeller Allibert is the first British manufacturer to develop a new quarter footprint reusable wheeled folding merchandising unit designed to help retailers attract and retain the growing number of convenience shoppers.

Due to launch later this year, the Minipac is a new one touch distribution, merchandising and stock replenishment system that enables retailers to offer more product choice in less space. Minipac is ideal for the narrower aisles and restricted display area of the convenience store format.

High fuel prices, falling disposable income, smaller households and longer working hours mean that many shoppers are managing their budgets by using a wider range of stores and also favouring a little and often approach to grocery shopping. This has led to a rise in demand for modern convenience stores, which now represent over 20% of the total UK food and beverage retail market. In fact multiple convenience stores, alongside discount supermarkets, are showing the strongest retail growth and now all of the major supermarkets already have, or are developing, small store formats.

As shopper spend shifts towards convenience stores, the sector is becoming increasingly competitive and retailers need to be able to offer a good range of products, particularly fresh produce. The new Minipac distribution and point of display unit has been developed by Schoeller Allibert to meet the needs of this growing market by making merchandising more flexible and efficient.

Simon Moulson, head of retail sales, who developed the Minipac concept with the Schoeller Allibert Design Team, explains: “Just because a growing segment of consumers want to shop little and often at a local convenience store or discount supermarket, doesn’t mean they don’t want choice. They still demand a wide product choice and this can be challenging for retailers within the constraints of a small store layout.”

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