Continental Wine & Food Ltd (CWF), a leading alcoholic drinks manufacturer and importer based in West Yorkshire produce a number of successful alcoholic beverages including The Straw Hat and Silver Bay Point British Wine brands. Their new product development builds on their trendy ready-to-drink premixed cocktail brand, Paradise Bay Cocktail Co. Paradise Bay Cocktail Co comprises four cocktail flavours – Strawberry Daiquiri, Pina Colada, Mojito and Blue Lagoon. A range of lightly sparkling, ready to drink cocktails with an ABV of 4%. The 70cl bottle format is conveniently resealable and the range is perfect for sharing.
CWF are excited to announce a limited Special Edition flavour to commemorate King Charles III Coronation: the CiiiR Royale. Inspired by the Kir Royale with juicy blackcurrant flavours, the CiiiR Royale has a regal purple colourway with an eye-catching design adorned with celebratory imagery including bunting and crown. This limited style embraces the national sentiment and positions the brand at the centre of celebrations, creating opportunities for inventive merchandising in store and drive impulse purchases. The 70cl bottle format makes this cocktail ideal for sharing at Coronation themed garden parties, BBQs and events over the Bank Holiday weekend.
The RTD market is expanding rapidly, with the “premiumisation” of the category opening it up to new consumers. These types of premixed drinks have evolved and become more sophisticated since their ‘alcopop’ heyday but what has remained common is the lower abv, sweet and fruity style. Improved quality and variety of RTDs have enticed newbies into the category and also won back consumers who had shifted to other categories by offering exciting and innovative flavours.
Paradise Bay Cocktail Co. is a range of lightly sparkling ready to drink premixed cocktails made with natural flavours, inspired by some of the UK’s favourite cocktails. Developed with quality, convenience and value as key principles the full range is available now in 6 x 70cl case sizes.
For more information about CWF’s range of liqueurs and alcoholic beverages visit www.continental-wine.co.uk
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