‘Fancy a Cheese and Onion doughnut anyone? Twenty three percent of people who took part in an on-line doughnut survey for National Doughnut Week, said they did.’ Said Helen Sinclair, CSM United Kingdom Ltd, the sponsors of National Doughnut Week.

Bacon and Maple Syrup and Cheese and Chutney flavours were other top scorers. In fact consumers taking part in the survey seemed to think that for something different savoury doughnuts was a great idea.

The fun survey gave us a fresh insight into the consumer’s love of doughnuts and their doughnut wish list for the future, demonstrating that consumers have a real affection for doughnuts which they believe deliver a unique treat sensation for young and old.

Our survey confirmed many things about doughnuts that we had long suspected such as, a cup of tea is the best drink to accompany a jam doughnut but for some doughnut fans only a glass of champagne is good enough for their favourite decadent treat!

And for bakers seeking to increase doughnut sales and raise even more cash for charity during National Doughnut Week, our survey says loud and clear – the biggest ‘must have a doughnut trigger’ is watching someone else eating one, so why not hand out a few samples and trigger the doughnut munchies in your shop.’

National Doughnut Week runs from 12th – 19th May and aims to help bakers increase sales of doughnuts, raise awareness of their role on the high street and raise money for The Children’s Trust. If you have not registered to take part, go to www.nationaldoughnutweek.org.

CSM (United Kingdom) Limited

Tel: 0800 783 4697


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