Cono Sur, one of Chile’s leading and most innovative wineries, is delighted to announce the launch of new packaging for its award-winning Bicicleta range of wines.
The new look features across the widely available Bicicleta Pinot Noir, Viognier, Sauvignon Blanc and Malbec wines. Cono Sur’s Organic range has also benefitted from a redesign. The move to the new design is rolling out now, with stock being delivered into the key UK customers already.
Cono Sur Brand Manager in the UK, Javiera Moller, says
“We’re so pleased with this new design, which has been a truly collaborative effort with our team in Chile. It looks fresh and contemporary, while still focusing on the bicycles which the brand is famous for.
“Cono Sur has long been known as an innovative and environmentally conscious wine brand, one of the few certified B Corp wineries globally, and our new look will accompany some really exciting activity we’re launching in May.”
The Bicicleta Range available in the UK comprises
Bicicleta Pinot Noir 2021 – the number one branded Pinot Noir in this country by value*
Bicicleta Sauvignon Blanc 2022
Bicicleta Viognier 2022 – the number one branded Viognier in the country by value*
Bicicleta Malbec 2021
Bicicleta Sauvignon Blanc Blush 2022
*NielsenIQ, Top countries and SKUs by varietals, Total Coverage, 52 weeks ending 25.02.23
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