The UK’s leading home care brands[1], Comfort, Domestos and Surf are adding limited-edition festive fragrances to their portfolios in the lead-up to Christmas. The new seasonal winter range includes; Surf Frosted Pine & Apple Liquid Detergent and Domestos Frosted Pine Power 5 Rim Block as well as the return of Comfort Creations Frosted Pine & Apple Fabric Conditioner, which created excitement with shoppers and retailers in 2019 and 2018.
With seasonal scents always a hit with shoppers[2], the winter trio will add a festive touch to everyday cleaning and washing routines which will hit the right note with fragrance seekers. The launch will help drive incremental sales during the busy festive season by encouraging shoppers to purchase the matching range so they can enjoy the aroma of frosted pine with hints of sweet apple throughout their homes and laundry this Christmas.
Nadine Slyper, Home Care Brand Experience Lead, Unilever UKI, commented: “Fragrance is key when it comes to home and clothes care, with shoppers always on the look-out to try new and interesting scents, especially during the festive season. Our previous limited-edition products have been hugely successful2 and driven incremental sales to the category. These latest additions are perfect for the coming months thanks to their fresh and crisp fragrances which will whisk shoppers away to a winter wonderland – while delivering the great cleaning performance and care that Comfort, Domestos and Surf are famous for.”
Available now nationwide in grocery and convenience stores, the on-trend, seasonal packaging features a matching limited-edition design across the three home care products to attract sensorial seekers and provide optimum stand out on shelf.
[1] Comfort: No.1 Fabric Conditioner Brand in the UK, Surf: UK’s No.1 fragrance detergent brand and Domestos: UK’s No.1 Toilet Block Brand: Kantar Worldpanel 52we Volume Sales 12 July 2020
[2] Comfort Spring Limited Edition Cherry Blossom and Sweetpea variant has value sales £6.1 mil MAT and has become permeant in range due to its success
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