MALTESERS has been given a makeover with a new dark chocolate addition – the first innovation to the classic Maltesers in almost a decade.
MALTESERS has unveiled a new uniquely delicious dark chocolate treat – the first innovation to the classic MALTESERS in almost a decade following previous plays on the iconic flavour including orange and mint varieties of the popular MALTESERS Buttons.
Selling a total of 187 million MALTESERS treats a year*– equating to six products every second! – MALTESERS is a firm favourite amongst Brits, as one of the UK’s most loved chocolate brands*. This launch promises to give fans a new and delicious way to enjoy dark chocolate.
The new Dark MALTESERS are expertly crafted by Mars Wrigley’s team of chocolatiers to provide chocolate lovers a choice when opting for MALTESERS. MALTESERS Dark have 65% MORE cocoa, and 30% LESS sugar.
Dark chocolate continues to be on trend, with a recent 15 per cent growth in the market*. Dark chocolate is also the most requested new flavour*, as confectionery fanatics will be excited to see their calls have been answered with the creation of this intense cocoa experience!
Leah Dyckes, Brand Director, MALTESERS commented on the news: “We are excited to be extending our MALTESERS range to offer MALTESERS fans a new twist on the chocolate malt confections, which we all know and love. We thought it was about time to finally create Dark MALTESERS, as fans have been requesting us to bring out this flavour for years! We’re proud to have developed this new innovation and we can’t wait for everyone to taste the new product!”
Dark MALTESERS are available nationwide from 20th June in four pack formats to either enjoy as a single treat, or to share with family and friends:
* Maltesers.co.uk | Facts about Maltesers
* YouGov 2021 BrandIndex | Brand Content Tracker
* (+15.1% Dark vs. 9.6% Milk) Scantrack Data: Q1 2021 = 12 we 27.03.21
* GD Shopper Vista, 2020. Where do shoppers stand with sugar in 2020?
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