Pepsi MAX® is elevating the flavoured cola sector with a colourful new packaging redesign across its much-loved flavours; Cherry, Raspberry and Ginger. The bold new Pepsi MAX® rebranded packaging is set to appeal to Gen Z and millennial consumers with the quirky new design that brings the flavours to life, which will drive purchase intent and sales.
Pepsi MAX® prides itself on being a great tasting, quality cola which consumers love across the nation. This is evident as Pepsi MAX® flavours (Ginger, Cherry and Raspberry) make up 53% of the total flavoured cola segment, and Cherry is the number one flavoured cola in the category. Pepsi MAX® Raspberry was also the number one soft drink launch in 2019.
The new packs will appear on TV in March to drive awareness amongst consumers. The rebrand will also have digital and in-store support. The Pepsi recycling message will also be included on the caps of Pepsi MAX® Raspberry, and on the back of packs for the remaining flavours, to ensure sustainability is at the front of shopper’s minds.
 Nielsen Scantrack, Total Coverage, Value Share of Flavoured cola, MAT 25.01.2020
 Based on Nielsen RMS Value Sales data, flavour extension, for the Total Soft Drinks Category (client defined) for the 52w/e period to 25.01.20 for the Total Coverage GB total retail market (Copyright @2019 Nielsen)