DS Smith Packaging Fordham has worked very closely with cereal category brand leader Weetabix to support the positioning of a range of products for supply to the cash and carry sector.
Using the latest high quality post print (HQPP) technology, the team at DS Smith were able to develop prints that reflect and support a new range of shopper packs, replacing the original one or two colour prints.
The increased impact of the packaging, which includes products from the Weetabix and Alpen range, helps to provide a visual cue in the warehouse, creating stronger brand presence which compliments the brands focused marketing campaign to drive market share, and supports activity to promote the brand names through various media including TV commercials.
Barry Hart, Sales Manager at Fordham confirms how “DS Smith Packaging has helped deliver a pack that creates strong recognition through the supply chain, which reflects the consumer pack well. We are extremely pleased with the results achieved through the new outer packs and have already received great feedback.’’
DS Smith Packaging
Tel: 0845 260 7080
email: ideas@dssp.com
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