Cofresh has unveiled a range of new frozen Indian snacks and exotic vegetables in a bid to engage with consumers through innovation.
Best known for its popular sharing packs of Grills and traditional Asian mixes, such as Bombay Mix, Cofresh’s new and authentic snacking products have been launched in response to growing consumer demand for innovative quick and easy, street-inspired food for the home. Featuring potato and chickpea flour based Batata Vada and Aloo Tikki, the range also includes other popular street snacks such as Vegetable Kathi Roll and Tandoori Chilli Potato Kathi Roll, as well as a hand-stretched, restaurant-style Tandoori Garlic Naan.
The new additions to the frozen vegetables range comprise Toovar Lilva (Pigeon Peas), Shredded Coconut, and Garlic Cloves, and complement the existing range that includes Whole Baby Okra, Cut Okra, Karela (Bitter Gourd), and Tindora (Ivy Gourd).
“Busy post-pandemic lifestyles coupled with changes in our eating habits mean that frozen food is now an integral part of our daily diets,” comments Khushroo Nariman, NPD Manager at Cofresh. “Not only have we seen a significant rise in demand for the convenience of frozen food and easy cooking, but people are also seeking out increasingly innovative, exciting, and authentic foods and flavours as they experiment with new cuisines.
“Our new frozen snacks meet all these requirements and are the perfect solution for consumers keen to recreate out-of-home experience and enjoy great flavours free from the hassle of cooking from scratch!
“With our widened range of frozen vegetables, we bring health-conscious consumers and scratch-cookers nutritious exotic vegetables from around the Indian sub-continent. The flash-frozen format packs in nutrients and flavour at their peak, so consumers can enjoy these tasty plant products all-year-round while reducing food waste.”
The new Cofresh range comes in to make healthy plant and vegetarian foods steeped in taste and heritage available to all. Truly innovative products will benefit the retailers by bringing in new consumers and driving penetration, as well as catering for the loyal shopper looking for new flavours and increasing the overall basket spend.
The Cofresh frozen range includes (not an exhaustive list):
Punjabi Samosa (500g)
Vegetable Kathi Roll (200g)
Tandoori Chilli Potato Kathi Roll (200g)
Batata Vada (420g)
Aloo Tikki (320g)
Tandoori Garlic Naan Bread (340g)
Whole Baby Okra (300g)
Shredded Coconut (310g)
Cut Okra (300g)
Garlic Cloves (peeled) (310g)
Ginger Garlic Mix (400g)
Whole Green Chilli (350g)
Casava Whole (1kg)
Cofresh’s new frozen snacks will be initially available in Tesco stores nationwide and online. Frozen vegetables are gaining distribution across the major grocers with new listing in Sainsbury’s and are available both in stores and online. The launch will be supported in-store by branded POS shelf dividers to help build awareness and encourage trial. Online campaigns will add excitement and showcase the vibrancy of street food as well as educate consumers on the many benefits of frozen vegetables.