Leading sports nutrition brand CNP Professional have partnered with leading vegan FMCG distributor Bravura Foods with their latest launch – CNP Plant – a range of sports nutrition products designed with functionality at heart. The range includes protein powder in vanilla and chocolate flavours, a collagen booster in vanilla flavour, EAAs in watermelon and tropical flavours, pre-workouts in blood orange and mixed berries and ready-to-eat plant slices in birthday cake and salted caramel flavours.
CNP have been manufacturing sports nutrition since 1998 and have over 20 years of sports nutrition development. This new plant-based range has been vegan certified by the vegetarian society and each product has been rigorously tested and developed to be as functional as possible whilst boasting exceptional taste and texture.
Lisa Gawthorne, Director Bravura Foods comments “We are delighted to have partnered up with the experienced team at CNP to launch this range of plant-based nutrition products at a time when the market really is crying out for great tasting vegan sports nutrition. The range doesn’t taste like so many of the grainy, earthy and hemp-based plant-based products, you would never know and that was important to us. We feel strongly that there shouldn’t be a taste differential that there currently is out there.
Karl Morris, Director Bravura foods adds “There are so many plant-based products being launched but we pride ourselves on only working with brands that deliver on taste and CNP plant definitely hits the spot and is sure to be a big hit with the fitness community. We didn’t want vegans or plant-based consumers feeling they are missing out on the comparable tasting sports nutrition products on the market and these products bridge that current gap in the market”
Mark Harrison, Director CNP adds “It was a natural choice to partner with Bravura Foods as we wanted to tap into and build up on their expertise in the market as vegan brand builders and we look forward to developing the partnership”.
The products will be available from October and Bravura Foods are in talks with all major retailers and online retailers in preparation for the launch.
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