CNP Professional, provider of sports nutritional supplements for a hungry market, have teamed with Yorkshire-based packaging experts National Flexible for help with the specialist film needed to manufacture their sachets of protein powders. The application called for a ‘muscle-bound’ film specification which would protect the highly sensitive powder from light and moisture, whilst maintaining the lengthy shelf-life they needed.
CNP’s Marketing Manager, Paul Riley, needed a new look for the sachets which featured the brand’s well-known identity and would be easily recognised by their target market of athletes in the sports of boxing, rugby, football, bodybuilding, power lifting and martial arts. Using National Flexible’s in-house design agency, NXL Design, they worked together from initial concept right through to creation of print-ready artwork.
“National Flexible made the whole thing very easy for us,” said Paul. “Their expertise in packaging films, printing and the creativity of their graphic design meant that the project was delivered quickly and in a cost-effective way,” he added.
The laminate film was printed using a state-of-the art high-speed flexographic printing press, with National Flexible’s technical team being on hand throughout the whole process to make sure the film was exactly to specification – and CNP are delighted with the results. The new sachets are currently available on-line and from retail stockists throughout the UK.