Chupa Chups, the most loved lollipop in the world, has renewed its twenty-year partnership with Spanish motorcycle champion Jorge Lorenzo. The iconic logo, originally designed by Salvador Dali, returns to the tracks of the World Motorcycle Championship, appearing on the helmet of one of the greatest champions of all time, Jorge Lorenzo, holder of five titles in the WMC, who recently joined the Honda team.

Jorge will wear his new helmet with the Chupa Chups logo in the 2019 and 2020 World Championships. Jorge’s fondness for the iconic lollipop brand has lasted over twenty years. Back in 1999, his helmet was “signed” by Chupa Chups, accompanying him through the early years of his career in the 125cc and 250cc class. He takes a Chupa Chups lollipop with him every time he climbs on the victory podium.

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