The UK’s largest Asian-inspired quick service restaurant brand, Chopstix, has made its first move into retail with the launch of its new ‘Wok Pot’ range into over 500 Iceland & Food Warehouse stores across the UK.
Developed and brought to market in collaboration with Chopstix partners AAK Foods and Brandship, the new cooking sauce pots provide consumers with an opportunity to recreate signature flavours from the much-loved QSR brand at home.
The new ‘Wok Pots’ are available in two variants Sweet and Sour and a Teriyaki, staple sauces of the Chopstix menu. Available in Iceland and Food Warehouse nationwide, currenty at £2 a box, the Sweet and Sour cooking sauce provides a balance of tangy and sweet notes, while the Teriyaki offers a rich, savoury taste for fans of Chinese flavours to enjoy from the comfort of their own kitchens.
With over 150 QSR sites UK wide, the Chopstix Group has been growing at speed and the launch of the new ‘Wok Pots’ is expected to drive wider awareness for the brand.
Elio Elia, Head of Product at Chopstix, said, ??”We’re delighted to be bringing this range of cooking sauces to supermarket aisles across the country, giving Chopstix fans an opportunity to recreate our much-loved dishes at home.
Launching in retail is an important step in our ambition to bring the Chopstix brand and our signature flavours to even more people in the UK, and brand extension through new product development such as this will be critical in us achieving these long-term goals.”
Chopstix was established in Camden Market in 2002 by entrepreneurs Sam Elia and Menashe Sadik,?who remain involved with the business on a day-to-day basis. The launch of this retail line comes as the brand continues to deliver strong sales across its restaurant portfolio, while undergoing a busy period of?brand development and expansion.?The business boasts?a strong pipeline of new sites, through both company operated and franchise ownership models, thanks to partnerships with established franchisees including Butlin’s, Haven and Welcome Break.
The Chopstix Group consists of over 100 Chopstix sites, in addition to 10 sites operating as Yangtze, and 27 sites under the Chozen Noodle brand, which the group acquired in 2023. For more information please visit: www.chopstixnoodles.co.uk.
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