Strings & Things’ iconic Cheestrings is tapping into the excitement around this year’s summer of sport with the launch of limited-edition football-themed packaging on the four and eight packs, available for a short time only.
Designed to stand out in the fixture and drive purchasing during a season packed with global sporting moments, the new packs bring a playful football twist to everyday snacking occasions – from adding excitement to lunchboxes and food-to-go moments, to bringing extra fun to matchday snack platters at home. All while keeping Cheestrings’ core nutritional and real cheese messaging front and centre.And the football fun does not stop at the front of pack. Each individual Cheestring wrapper features a different football quiz question, joke or challenge, helping to engage younger consumers with fun, culturally relevant moments at snack time.
Ellie Catton, Brand Manager at Kinisla, said: “Our limited-edition football-themed packs are a great example of how Cheestrings is continuing to tap into culturally relevant moments in a way that feels fun, playful and true to the brand. This summer, we’re helping bring more excitement to everyday snacking occasions, while supporting retailers by creating engaging packs that tap into the nation’s football fever, stand out in fixture and give families more reasons to pick up Cheestrings.”
The packs also build on Strings & Things’ official partnership with ESF26, helping champion grassroots football and bring more fun, creativity and positive experiences to young players and families. As headline sponsor of the Strings & Things ESF26 Grand Finale, the brand is continuing to support moments that celebrate the joy of the game – on and off the pitch.
The limited-edition football-themed Cheestrings packs are available now.
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