Cheerios® launches new packaging to highlight key nutritional attributes

Cheerios® has launched new packaging to showcase the key nutritional attributes of its breakfast cereal range, highlighting its multigrain and high-fibre contents.

With a refreshed pack design, the new packaging underlines Cheerios® nutritious offering³, delicious taste and iconic branding.

Cheerios®, recognised as the U.K.’s number 1 multigrain breakfast cereal brand^[1], is high in fibre providing consumers with the benefits of three different whole grains in each bite. Made with oats wheat, and barley, both the Multigrain and Honey cereal variants contain seven vitamins and two minerals, calcium and iron, to support immunity and help give energy for the day^[2].

This packaging refresh is part of a broader campaign launched by Cheerios® featuring a digital media campaign focused on broadcast video on demand, YouTube and social media with TikTok being a primary platform. The campaign will boost the brand’s awareness showcasing the cereal as a nutritious^[3] and tasty breakfast option.

Cheerios Multigrain and Honey cereals are also free from artificial colours and flavours, providing a nutritious³ cereal option to families at breakfast. 

Sarah Fordy, Head of Marketing for Cereal Partners UK, said: “The revamping of the Cheerios’ packaging highlights the iconic brand’s values, its nutritional attributes³ and delicious taste. The redesign of this family favourite cereal reinforces our commitment to consumers who want a wholesome³ breakfast option that does not compromise on taste.”

The new-look packs of Cheerios® will be available from September 2024 and can be found in all major UK grocery and convenience retailers.

^[1] Source: Circana Market Advantage, Total Multigrain Ready To Eat Cereal, All Outlets UK, Volume Sales, 52 w/e 24 February 2024.

^[2] Vitamins B2 and B6 contribute to normal energy-yielding metabolism, and Iron contributes to the normal functioning of the immune system. Enjoy as part of a healthy diet and lifestyle.

^[3]  Cheerios are a source of Iron, Vitamins B6 and B9 which contribute to normal function of the immune system. Enjoy as part of a healthy diet and lifestyle.