Today sees Chase Distillery launch its first ever advertising campaign ‘All in the Chase’ which celebrates the Chase business championing field to bottle spirits.
Founded by potato farmer William Chase in 2008, Chase revolutionised the spirits market by being the first to establish a field to bottle distillery in the UK.
‘Last year we celebrated our 10th anniversary, in a very competitive market there are now a huge number of craft gins telling some interesting stories. We want premium gin consumers to understand our Chase ‘field to bottle story’ so launching our first advertising campaign felt like the next natural step in our journey as a family business’ said James Chase – Global Brand Ambassador.
Andrew Carter, Managing Director for Chase Distillery said “Our Chase portfolio of brands is now available in over 40 markets worldwide and this campaign will be at the heart of our marketing plans to continue to drive the dynamic growth of our Chase gin and vodka premium spirits portfolio.
The All in the Chase campaign is brought to life by a 70 second brand film, premium print advertising and OOH executions.
The brand film was directed and animated by Anthony Farquhar-Smith, who has previously worked on Wes Anderson films including Fantastic Mr. Fox and Isle of Dogs. It was written & art directed by Miles Bingham from Forever-Beta.
Miles Bingham said: ‘Whilst visiting the Chase farm in Herefordshire I was struck by how quirky the place was. I wanted to create something that felt handmade and rustic yet modern and contemporary like Chase spirits’.
Creatively, the 70 second film brings to life the ‘field to bottle’ story through a charming collage of stop-animated illustrations and photography, reflecting the craftsmanship of Chase’s hand-made products. The film depicts stages of the production process showing potatoes growing and being harvested, fermented into a base spirit, distilled into Chase vodka, and then how the vodka is then distilled with botanicals to make Chase’s delicious range of signature gins.
The film will launch at nationwide through Curzon and Everyman cinema groups and 160 independent cinemas at the end of this month. The cinema campaign is further supported with digital activation, print campaign and JC Decaux activation at Heathrow T2.