press-shot1Challs International, one of the UK’s leading manufacturers of high performance specialist household cleaning products, is delighted to announce the launch of its latest innovation – Boost Your Wash – which is set to revolutionise the UK laundry industry.

Boosting performance

Boost Your Wash is a brand new washing enhancer, designed to work in partnership with any washing detergent, improving its strength and transforming it into a powerful cleaner in the face of really stubborn stains.

The powder formula of Boost Your Wash comes in a 500g pack which offers approximately 16 washes. Complete with a handy screw top measuring cap and an impactful, eye catching packaging design, the new product has been available to retailers since the beginning of May with an RRP of £3.99.

Backed by Science

Scientific research, not widely known by consumers, shows that traditional washing powders are not able to kill all bacteria at temperatures of 40°C or below. The unique formula of Boost Your Wash contains antibacterial properties that not only tackle stubborn stains but also kill all bacteria leaving laundry clean and fresh as well as odour and germ free. Boost Your Wash has been developed to compliment all washing detergents including Biological and Non-Biological products in either powder, liquid or tablet format.

Kieran MacSweeney, Sales Director of Challs International, comments: “We’re really excited about the launch of Boost your Wash as it brings something brand new to the UK laundry industry. Our research shows consumers are waiting for a product like Boost Your Wash so we’re confident it’s going to be a real success. The timing is good too as the tough economic conditions mean consumers are being financially conscious but still want the best results possible for their daily washing. Boost Your Wash will enable them to beat all of their laundry challenges including stubborn stains, odours and germs. We’ve got a heavyweight marketing campaign including national TV so I would strongly encourage retailers to stock up now in anticipation of high consumer demand.”

Challs Ltd

Tel: 0870 6030420


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