Mr Kipling has expanded its popular non-HFSS compliant Deliciously Good range with the launch of…

OaYeah! is a new ready-made, dairy-free pancake brand from BakeAway, launching exclusively in Sainsbury’s on…

Premier Foods is expanding its plant-based offering with new Plantastic Millionaire Flapjacks. The brand is…

Bells of Lazonby’s free-from arm ‘We Love Cake’ will launch three new puddings and desserts…

St Pierre has secured shelf space with Morrisons for three additional lines St Pierre, the…

Good Guys challenges the sector with New! Biscuit Melts landing at Sainsbury’s  Real ingredients baked in…

Premier Foods brand Mr Kipling has launched its first ever Indulgent Cake Mixes and Fill…

Premier Foods has expanded its celebration and whole cake portfolio with the launch of two…

Premier Foods is launching new delicious non-HFSS sweet treats ahead of the festive season, along…

Mr Kipling, the UK’s favourite cake brand[1], is expanding its range with new Signature Collection…