Good Guys challenges the sector with New! Biscuit Melts landing at Sainsbury’s  Real ingredients baked in…

Premier Foods brand Mr Kipling has launched its first ever Indulgent Cake Mixes and Fill…

Premier Foods has expanded its celebration and whole cake portfolio with the launch of two…

Premier Foods is launching new delicious non-HFSS sweet treats ahead of the festive season, along…

Mr Kipling, the UK’s favourite cake brand[1], is expanding its range with new Signature Collection…

Bakery brand announces NPD and distribution gains for Christmas 2022 Baker Street is set to…

Premier Foods has announced its plans to fill the gap of healthier cake options for…

The UK’s number one brioche brand secures new listings in three of the big four …

Premier Foods’ brands McDougall’s and Hovis will be helping those looking to create bread and…

Lazy Day reveals the second phase of a transformational rebrand in a bid towards the…