Betty Crocker, the UK’s leading convenient baking brand[1], is bringing ‘egg-citement’ into spring with its…

The UK’s number one cake brand[1], Mr Kipling, is launching brand new Lunchbox Slices in…

Lynsey Edge, Head of NPD at St Pierre Groupe predicts the trends that will shape…

Make Pancake Day easy with the delicious new Choc Chip Pancakes from Brioche Pasquier. Eat…

Odysea, a leading provider of high-quality Mediterranean and Greek foods are excited to announce the launch…

Pancake Day isn’t complete without a flipping moment – but why deal with the mess?…

Ferrero UK announces its latest innovation with Nutella Donuts rolling out from 10th February across…

With the 29% increase in pancake related occasions, Dr. Oetker launches all-new chocolate flavoured American…

The UK’s number one cake brand[1], Mr Kipling, is launching new limited-edition Simnel Slices just…

FUEL10K has expanded into the home baking aisle for the first time with the launch…