For the first time in the brand’s long and successful history, RESCUE is launching an exciting new range called RESCUE PLUS, which will include vitamins and minerals whose health claims are supported by scientific evidence in addition to the unique combination of RESCUE essences. Significant global market research has shown that the new brand will attract new consumers through, its premium packaging and complete originality.
The first product to be launched within the new range is RESCUE PLUS Lozenge which combines Pantothenic acid (Vitamin B5) & Vitamin B12, with the RESCUE essences. RESCUE PLUS Lozenge will be retailed at an easily accessible price-point of £3.69, further driving new consumers to the brand.
Each sugar-free RESCUE PLUS Lozenge contains:
• Pantothenic acid (Vitamin B5), which supports normal mental performance*
• Vitamin B12, which helps maintain normal psychological function*
A soothing liquid centre with four drops of RESCUE, a combination of five Bach™ Original Flower Essences in natural orange and elderflower flavour. Group RESCUE Brand Manager Emma Goessen says “Developing RESCUE PLUS has enabled us to take RESCUE to the next level, further strengthening our consumer offering and securing our category leadership. There will always be a place for original RESCUE in our desk drawers and handbags, and now RESCUE PLUS means that we can increase our consumer relevance, reaching a broader audience and deliver new, health claims, it’s the next generation
– Generation + instead of Generation X!”
Regional RESCUE brand manager Jane Lefever says “We cannot wait to see our consumer’s reaction to RESCUE PLUS Lozenge. We’ve got a fantastic digital and social media marketing campaign as well as eye catching in-store point of sale in Independent Pharmacies and high visibility impulse sites in Holland & Barrett and Boots.
For trade enquiries, call 0208 780 1290. For more information about RESCUE, go to www.rescueremedy.com.
* Approved European Food Safety Authority claims
Tel: 0208 780 1290
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