Founded in 1904, Waitrose is the food division of the John Lewis Partnership with 225 branches across the UK. The company differentiates itself from its competitors by offering high quality food and delivering the highest level of customer service. Waitrose also operates its own internet-based home delivery service, WaitroseDeliver serviced from key local branches.
To maintain and build upon the success achieved by the WaitroseDeliver service, the company wanted to update the existing picking trolleys that were used in-store to fulfil orders placed over the internet. In particular, Waitrose wanted to improve the way that batteries carried on the trolleys to power onboard scanners and computers could be recharged. This would enable stores to extend the time that each trolley could be used to meet the increasing customer demand.
X2 Computing was awarded this important contract, after successfully completing similar e-fulfilment projects in the UK, USA, Portugal, Scandinavia and Australia, to develop a custom solution to meet the needs of the fast growing WaitroseDeliver service The new trolleys are being used to fulfil online grocery orders and are easier to handle, provide 20% additional picking capacity and deliver significant cost savings and efficiencies.
According to Rob Collins, Director of E-Commerce at Waitrose: “We were impressed by the creative approach taken by X2 Computing throughout this project to developing an innovative and cost-effective solution that will make the product picking, a faster and more efficient process. The new trolleys are enabling us to extend and expand our operations and provide our customers with an even better service.”
“Our commitment to developing custom retail solutions has resulted in significant orders from some of the world’s largest home shopping operations,” added Francis Davis, Sales and Marketing Director of X2 Computing. “We are particularly proud of this new trolley’s innovative features that will deliver significant efficiencies to the product picking process and a lower cost of ownership throughout their working life.”