Building on its heritage of over 100 successful years within the hand tools market, Carl Kammerling International – the company behind leading brands C.K tools, Kasp and Avit – has recently completed an exciting re-branding exercise that strengthens its position as a major supplier of hand tools and security solutions to industrial and consumer markets. The new corporate identity conveys a bold and concise message, reflecting Carl Kammerling International’s growing position in the market place and the company’s forward thinking attitude to innovation.
The revitalised image is consistent across all marketing communications, with catalogues, price lists and corporate literature all enhanced by the new brand. Furthermore, individual brand catalogues for C.K tools, Kasp and Avit, have now been collated and streamlined into one succinct document, providing greater ease of use for customers. The price list has also been pulled in to a single document under the Carl Kammerling umbrella.
The company has also undertaken an extensive upgrade of its website, now with a new address ‘www.carlkammerling.com’, delivering a modern and accessible on-line function. This practical website provides a round-the-clock resource for customers, where details of new products, merchandising solutions, contact details and promotions can all be found at the click of a button.
The Carl Kammerling International brand has become a trusted symbol of quality amongst retailers, and the C.K tools brand in particular boasts the status of best selling hand tool brand for electricians in the UK. Achieving such positioning is testimony to the company’s tried and trusted method of engaging directly with end-users to gain first hand knowledge of product usage and needs, utilising feedback from its panel of tradesmen to develop quality, durable tools fit for purpose.
Tom Meyerratken, Managing Director, Carl Kammerling International, commented: “This is a really exciting time for Carl Kammerling International. We are determined not to launch me-too products but to create products that are unique or set new standards, which of course means sales opportunities for our customers. Our strong market position, innovative products and dynamic approach have all been mirrored in the revitalisation of our brand. By evolving the brand image, along with on-going development of our offering, we hope to highlight our continuous commitment to and support of our customers.”
As well as focusing on developing products and supporting retailers with innovative marketing solutions, Carl Kammerling International also offers excellent service. Customers currently enjoy same day dispatch, free delivery on orders over £75, 98% stock availability, extended trading hours, merchandising and sales support. The company has a dedicated customer service team to resolve any queries.
Carl Kammerling International
Tel: 01758 704704